There is a business local to me that does home improvements. Plastering is one of their key offerings as well as decorating and their tagline is ‘Our reputation is spreading’. What does this tell us about them? Well firstly, when combined with their logo, it tells us they’re good at what they do, it also explains what they do and is a light-hearted tagline, so from four words, we can establish that not only are they good, come recommended (even though we don’t know who by at this stage), and the light-hearted tone suggests they’re easy to deal with too. This is a great tagline.
We helped another local business create the tagline: ‘Your PA to Relaxation’.
It belongs to travel agency Travel by Lesley. Their target market is people too busy to research the best holiday offers and the soon-to-be married couples. The tagline succeeds in two ways. It taps into the reward from the outset by stating what you stand to gain – ‘relaxation’ and by using the acronym for personal assistant informs the reader they needn’t do any of the leg work.
Last but not least, let’s look at photographer Leana Catherine’s tagline. ‘Your bridesmaid with a camera’. The tagline makes perfectly clear that Leana is a wedding photographer, but more than that it homes in on the type of photographer she is. Bridesmaids are an integral part of the wedding party, the closest friends to the bride and everyone knows that on the day, it is the bridesmaids and other wedding party members who ensure that the day goes without a hitch. Leana’s tagline leaves you feeling that she will not let you down, that she has your back and is committed to ensuring your day is perfect. This is of course reflected in her work (which is amazing by the way). The tagline perfectly aligns her as being caring, thoughtful and creative, which of course she is.
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