The Outside Mind

Requirement: Creation of Logo, business cards and website

Eleana from The Outside Mind was referred to us by another client, which is always nice! At the time of our initial meeting Eleana had the concept of what sort of business she was trying to create and had commenced work on a website but felt it no longer represented the direction she was trying to take.

We had an initial consultation over a coffee and after our fact-finding session set about proposing names for her yet-to-be-named business. We provided several suggestions with rationales for each name and presented them to Eleana for feedback. The Outside Mind was a name that stuck out from the start and went on to be the name chosen for her business.

The concepts

The Outside Mind Concept 1
The Outside Mind Concept 2
The Outside Mind Concept 3

Once the name was decided we set about creating options for the logo design. The look and feel from the chosen design was then carried over into the design of business cards and WordPress website.

The final logo

The Outside Mind Logo Chosen

The website

From the consultation we’d had we knew that Eleana’s preference was for large images to be utilised where possible. We recruited the skills of professional wordsmith Sarah Hawes from Izzy PR to write the copy, adding her own brand of sparkle to the wording, and photographer Scott Kendall from Scott Kendall Photography to capture Eleana in action on a bright winter’s day in the park. We also sourced some supporting stock library images to bolster the look and feel we were aiming for.

There is a also continual development plan to capture more seasonal imagery of Eleana at work outdoors so all the seasons are covered throughout the site.

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