Once the name was decided we set about creating options for the logo design. The look and feel from the chosen design was then carried over into the design of business cards and WordPress website.
The final logo
From the consultation we’d had we knew that Eleana’s preference was for large images to be utilised where possible. We recruited the skills of professional wordsmith Sarah Hawes from Izzy PR to write the copy, adding her own brand of sparkle to the wording, and photographer Scott Kendall from Scott Kendall Photography to capture Eleana in action on a bright winter’s day in the park. We also sourced some supporting stock library images to bolster the look and feel we were aiming for.
There is a also continual development plan to capture more seasonal imagery of Eleana at work outdoors so all the seasons are covered throughout the site.