BodyLab Hoody Visual

BodyLab, Kent

Requirement: Corporate logo design

We were recommended to The BodyLab Health & Wellness Centre in Blackheath when they needed a new logo identity. They came to us with some strong ideas based around an illustrated mascot and reference to science, from which their name drew inspiration. However when our initial sketch concepts were presented with a rationale they realised that this approach didn’t quite represent the target audience they hoped to attract.

As a result, we had a second consultation with BodyLab to discuss their target market and establish a look and feel that would be better aligned to their core values.

2nd phase concepts

BodyLab Sketches

We went on to create four design concepts which were passed by their top clients for feedback and a final logo was developed from the chosen direction.

A series of visuals was created to show how the logos might look on merchandise such as clothing and drinks bottles, before they were ordered.

The final logo