Paul Wood Landscaping contacted Mivvy to create a visual identity to capture the nature of their craft with a clean, yet organic, feel to it.
From the 3 original logo concepts presented, Paul and the team settled on a logo design inspired by the rings of a tree - a nod to their years of experience. These lines also resemble contour lines you'd find on a map. This formed the basis of a reference to the work PWL carry out, redefining the landscape through expert design and execution.
The pattern became a central feature of the branding, and we built on the visual identity with muted, earthy tones and a simple, yet elegant style. The final look of the branding came together to perfectly reflect the high-end service that Paul Wood Landscaping deliver.
