We like to think working with us is like embarking on an exciting road trip – full of discovery and fun, and you end up at a destination that exceeds your expectations! If you’re after a website that’s as unique as your business, that looks good and works like a dream, then teaming up with a web designer is the way to go.
Here are our top tips to make the collaboration run smoothly:
Have a top-down view of your vision
Before diving in, create a roadmap for your site. How many pages do you need? What features, like contact forms or eCommerce, should be included? Knowing your target audience is key. Communicating this, along with setting clear timelines and budgets, will ensure everyone is on the same page. We’ve got a nifty questionnaire to help kick things off!
Discover your style
Your website is your company’s digital avatar; it showcases who you are, what you stand for and the services you provide. It is essential to get the look right to reflect your business. Make a mood board or list of sites you love (and take note of those you don’t). This helps us craft a site that aligns with your style and stands out in the crowd, leaving competitors taxiing on the runway while you soar.
Do your homework
Finding the right designer is important if you want the best result, so check out testimonials and portfolios and have a proper chat with them (preferably over a cuppa!). You’ll want someone you can trust and connect with. Websites are live documents and often work as ongoing projects; the build is just the beginning. You may need support in the future, making updates, keeping the site secure or adding new functions, so it’s important to have a wingmate with whom you have an easy relationship. A designer who understands your vision, asks lots of questions and explains their process with flair is a keeper!
Be content with your content
The secret to a speedy project? Have your content ready! Sorting out your words and images in advance helps keep things rolling smoothly and reduces revisions and delays. If you are going to be taking your own photography or videography, then ask your designer for recommendations on how to shoot and supply,y as I am sure they will have some!
Let your brand’s personality shine
Consistency is key to creating a recognisable brand. Your website is an extension of your marketing collateral, and so it needs to reflect your company brand. If you don’t have any brand guidelines, then now’s the perfect time to get some! Having a document you can share with your team and any 3rd parties carrying out work for you is essential to ensure consistency across all your marketing touchpoints.
Feedback, feedback, feedback
We creative types love feedback, but… give us honest, constructive input to keep us on track so we can ensure your site is smashing the brief. Remember you’re creating for your target audience, and a word of caution when gathering opinions from friends and family, be choosy about whose advice you take to heart!
Working with a web designer should be a delightful and creative adventure. By following these tips, you’re setting the stage for a website that shines. Happy designing, and you know where we are if we can help!
