While logos continue to evolve with the times, one thing stays the same: their power to tell your story through graphic detail and communicate your brand’s identity and values… Every year the industry predicts the next big logo design trend so here we give a glimpse of what’s predicted to come in 2025:
Animated Logos: Katrina is especially excited to see this trend taking off! Animated logos add an interactive and engaging element to a brand’s identity and is becoming more commonly seen in apps, websites, and social media.
Sustainable Design: Logos incorporating elements from the natural world, earthy colours, and organic forms are becoming more prevalent, there is a trend for delicate line drawings and intricate details that still work at any scale. These logos emphasise eco-friendliness, sustainability, and the natural world.
Bubble Typography: Logos with rounded, soft, and playful letterforms have a friendly vibe and are becoming more commonplace in tech startups, financial businesses and brands targeting younger demographics or those in the entertainment industry.
Geometric Shapes: Geometric logos convey modernity and professionalism, often involving circles, triangles, and squares, their simplicity makes them timeless, and we’re expecting to see an uptake with this kind of logo in the tech, fashion, and finance sectors.
Bold Minimalism: Simplified designs with strong, clear lines and a limited colour palette. This trend is all about creating impact with less, focusing on strong visual identities that are easy to recognise and remember.
Childlike Textures: Logos with rough, hand-drawn textures, playful fonts, or imperfect shapes evoke a sense of creativity and spontaneity. This is a great choice for brands targeting families, children’s products, charitable organisations or creative industries.
Hand Calligraphy: Handwritten fonts or custom calligraphy are popular right now and we think that trend is set to continue. In these modern times, handwritten logos add a touch of humanity to convey authenticity, artistry and a personal touch. It’s often seen in luxury brands or artisanal products and has been made popular by a certain free online tool for small business owners.
Retro Futurism: A combination of vintage and futuristic elements, this trend blends nostalgia with modern aesthetics. Think bold colours, angular shapes, and designs that look like they belong in both past and future. It’s a great fit for tech brands or anything with a vintage, yet modern twist.
