When we support clients with new businesses, we take our responsibility very seriously since we often help shape the name and branding for their new initiatives. Recently we have been supporting some clients with brand refresh projects.
Understanding the brief from our clients from the start of the project is crucial to exceeding their expectations. We ask our clients all sorts of questions about their business, their target audience, the values which best represent their business as well as the story behind their business idea. If they have a logo already we analyse the problems they are having and why they want to refresh it.
If you are thinking of a rebrand or know of someone starting out in building their business dream then take a look at our logo questionnaire to help refine the brief.
Sometimes a project comes into the studio that really pulls at your heartstrings, like when we were recently approached by Financial Wellbeing Month, an awareness campaign linking financial wellbeing with mental health and suicide prevention.
The campaign is a result of a partnership between FinWELL Training Ltd, Mental Health First Aid England and the R;pple Suicide Prevention Charity. We were honoured to support them with their new logo and they were a pleasure to work with. Please take a look at their website and the support that they can offer to employers and the workplace.4
