A new digital era – animation

We have received several recent enquiries from companies looking to promote their business a little more creatively with our animation services.

Animation is suitable for every industry and is quickly becoming an integral part of brand identity and digital presence. With technology advancing, it is becoming more accessible and widely used by businesses online. Animation can be used across many assets within a business, from the company logo to presentations, websites and more complex marketing materials.

There are so many reasons why you should consider using it to promote your products or services:

🎞️ 🎞️ 🎞️

Most importantly, animation is super easy to understand and a great technique to use to convey complex technical messages.

In being more creative with your advertising, animation has the potential to reach new customers more memorably, helping you to stand out from your competition.

Animation can bring an idea to life when copy and flat images may not be suitable.

It’s proven that your audience is more likely to take action if they watch a video with a message in it, i.e. complete a contact form or click to request more information.

Potential customers and clients will spend more time engaging with your website by watching the whole video.

Animation is entertaining and fun, and is a great way to grab people’s attention.

Content can be more easily edited than reshooting a whole film, so it is cost-effective.

So, how do you make the most of animation in your marketing?

Here are a few top tips that we share with our clients when we are discussing the project brief:

⏩ ⏩ ⏩

• Start by fully understanding who your target audience is and how they like to be engaged.
• Appeal to your clients through your brand by telling them a compelling story where you share your values and tell your brand’s story to create an emotional connection and establish trust.
• Keep. It. Simple.
• The animation for your business should relate to people’s day-to-day life as much as possible. Show the positive impact you or your product is having on your clients.
• Create a good-quality video as this will reflect on your brand.
• Make sure it is on brand with colours, fonts and logos.
• If you are adding music, ensure the timing and rhythm work with the action and story you are telling.