Alsford assert their sector position with update to branding
Deliverables
Logo Designs
Visual Identity Design
Store Signage
Vehicle Livery
Stationery
Promotional Items
PowerPoint Proposal Document
Clothing and PPE
About the project
Alsford are a £60m turnover independent timber and builders merchant, with 19 branches across the South-East of England supplying Trade and DIY customers. Established in 1882, Alsford have always prioritised excellent service and the provision of great quality products. With their strong reputation in mind, Alsford approached Mivvy wanting to ensure the visual impact of their brand was reflecting their years of expertise and heritage in the sector.
Mivvy were tasked with revitalising the visual identity and various touch points within the business whilst retaining the recognisable red branding they are known for. As well as modernising the logo, we refreshed the colour and type styling to better reflect the welcoming, high quality customer experience Alsford delivers whilst also supporting their desire to elevate and modernise their presentation.
Fundamental to the success of the project was the customer journey in their retail shops, and Mivvy designed the new signage with detailed guidance for Alsfords signage partners on how to replicate and adapt the many signs required in a retail environment, across their differently sized branches. Mivvy also provided style guides for utilising all elements of the new branding for the Marketing team, and vehicle designs to transform their fleet of over 50 vehicles.
Since the initial consultation and design phase, Mivvy have been on hand at every step of the roll out to support and guide Alsford so that they can continue to elevate their brand with a detailed level of consistency that modernises and enhances their successful business without moving away from their recognisable heritage.
By the completion of the project the brand roll out has included a broad range of items in addition to signage & fleet designs, including staff uniform, reusable cups, pens, billboards, headed paper, business cards and more. Building on a previously successful relationship with the Marketing Manager of Alsford, this project has spanned 9 months and supported her in bringing to life a carefully constructed vision that will lead Alsford to success for many more years to come. This collaborative and consultative approach defines the very ethos of what it is to work with Mivvy Creative.
